I’ve been aching to share the snapshots that my sweet friend Cassady of Cassady K Photography took of the New York City non-profit benefit garden party that we designed and planned. I love this particular non-profit, Cru New York City, because it fills a niche and gap that people like me experience! You know after you graduate college, usually move to a new place, and realize you have to make friends? Have to basically find a brand-new life? Well, this is a network intended to fill that void by easing the transition with welcoming people into a large network of similar-aged and like-minded people. They are already making serious waves in NYC and I can’t wait to see expansion to other metro areas!
Now back to the party! This was the first ever benefit event for Cru NYC so I was honored that they picked our team to help them design and execute it. We settled on the Scandinavia House, a gem of a venue right on Park Avenue in New York that’s full of stunning Scandinavian design features. The indoor-outdoor space naturally influenced the decision to theme it around a garden party. And as anemones are the current favorite Kate & Co flower, the black, white, green and blue color palette was a no brainer. We even created a cute croquembouche, perhaps we’ll do a short DIY post on that in the future… But for now, check out all the photos at the gallery here!
We kept it fun and fresh with modern touches of gold, metals, and calligraphy while also bringing the outdoors-in with large areca palm plants, oversized framed leaves, succulent favors, and lush floral arrangements. All the plates were renewable palm products too which perfectly complemented the garden atmosphere and light refreshing menu but is also eco-friendly, win-win!! Scandinavians aren’t afraid of a little open flame, so we took advantage and put candles in just about every corner of the indoor space and lined the entire outdoor patio with lanterns and tealights.
Photography: Cassady K Photography
Venue: Scandinavia House
Plant rentals: The Plant House NYC
Graphics & signage: Kate & Co Events
Palm plates: Webstaurant
Succulent favors: Mountain Crest Gardens
Photo favors: Marcus Tortorici